A repeatable revenue engine for B2B companies that have outgrown founder-led sales.
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I help B2B companies in Australia and New Zealand move from founder-led sales to a repeatable revenue engine.
Most growing companies hit the same wall: the founder is still the best salesperson, every big deal depends on them, and growth tracks their personal capacity. I come in part-time, at CRO level, and focus on the commercial work that reduces that dependency: go-to-market strategy, pricing, pipeline and selling.
I have been the person carrying the number. Seventeen years running my own businesses, fourteen of them as a founder: $4m+ raised, a decade selling SaaS and building the pricing models behind it, and a software business I built and grew, and which is still growing. The lessons are current, not rusty, and I sit on the founder's side of the table naturally. Now I bring that experience to your sales, innovation and fundraising.
Fourteen years as a founder across two businesses and three products. Here is the work itself, and what others have said about it.
An on-demand hiring platform that connects New Zealand transport companies with vetted, licensed truck drivers. Trialled in Auckland, Waikato and the Bay of Plenty, then launched nationally in 2024.
roadninja.co.nzA digital logbook app for heavy vehicle drivers, built to replace paper logs and keep drivers on top of their rest breaks. Listed by NZTA as an approved electronic logbook.
logninja.co.nzA video profile and digital resume product, piloted with the Ministry of Social Development.
present.me · my video profile · the Present.me yarn



Three products commercialised, one soup still in the bowl. The stories behind the ideas, told properly. More to come.
I am not a one-stop shop. I sell, I innovate, and I raise money - that is the specialty, and it is where I add value. Staying in your area of specialty and bringing in talent for the rest is a lesson most founders learn the expensive way. When your revenue engine needs skills outside mine, I will tell you straight.
My network, when it helps. After 14 years building in AU/NZ, I know people. If a problem needs a specialist, or someone worth bringing into the room, I'll say so and, with everyone's consent, make the introduction. That's part of working with me, at my discretion.
The other thing I bring is lived experience. Fifteen-plus years on the inside of building businesses, with plenty of wins and plenty of lessons. I know where a founder or executive can be in the middle of a challenge: unsure, stretched, sometimes lonely. I can talk it through as a fellow entrepreneur who has faced similar things, help steer you towards your goals, and be in your corner through the early hurdles of getting to market and beyond. The founders I work best with want input from someone who has lived the space they are building in, not just studied it.
These days, the work I love is getting behind someone else's vision while they are in the middle of building it.
The first day is free: a chance to find the fit, review the issues and see whether I can add value to your vision. No obligation to continue. We both get to decide whether there is a second date.
We focus on the commercial issue that matters most to you and where my experience could help.
One or two dedicated days a week. I work alongside you on go-to-market strategy, pipeline, pricing and live sales opportunities. I bring a founder's perspective to innovation and fundraising where they support the commercial plan. If progress depends on capabilities outside my specialty, I will flag the gap rather than promise to deliver that work.
A creative founder and inventor at heart. I like spotting an opportunity and turning it into something real: the idea, the product, the pitch and the sale. From banana soup to software, I'm happiest solving problems and getting people behind a vision. Founder for 14 years. Ex-tour bus driver. Based in Taupo, working with companies across Australia and New Zealand.
Road NinjaPresent.meLog NinjaCreative thinkingProduct ideasSalesInnovationFundraisingTell me about your business, the issue you want to work on and what you are building. We can talk through the fit, availability and rates from there.
Email bo@bonanasoup.com or call +64 21 426 344.
First day free, on purpose. You see how I work before committing, and I only take on work where I believe I can add value.