My first invention, and the story behind the name Bonana Soup.
Every founder has a first idea. Mine was a bowl of banana soup.
It started as an Up&Go-style banana milk drink, poured into a bowl and eaten with a spoon. I called it a dessert soup. As far as I knew, nobody had done a dessert soup, which I took as a sign rather than a warning.
Revenge is a dish best served cold, and so, I decided, is dessert. The plan was cheeky: get people talking about banana soup, make it a thing, and once it was popular, put it back in a carton with a straw so you could have it on the go. Which, if you squint, is an Up&Go. Same product, different story.
I still like that thought. How something is named, positioned and told shapes how people see it.
It is also where the name comes from: Bo, as in what friends call me, plus banana soup. The bonanasoup.com domain was available, so I took it - and this site lived there first.
Could it escape the bowl one day? Maybe. It is an idea that might still get out, and for now it stays an idea: nothing is for sale. If you are an inventor, a food person or just curious, say hello.
That is the soup story. The serious work is on the main page.
We can talk ideas all day. But if you want to talk money, let's talk execution. That's how a concept starts earning its keep.
Email bo@bonanasoup.com or call +64 21 426 344. The first day is free.